Logistics tech
Parsel
Is a platform that helps e-commerce startups to ship their products from the comfort of their own homes with access to exclusive shippers and rates.
Project overview
To design, develop and optimise a landing page
The Parsel team had a product but needed to go market fast. So we ran our landing page sprint and launched a site in a studio record time of 2 weeks. Then over the next few months we built out additional pages and functionality.
The challenge
Launch a website in 2 weeks
The Parsel team had a product ready to launch, a website wireframe in Figma they liked, no copy, content or brand guidelines to speak of and a deadline in 2 weeks. Challenge accepted.
Overpass solution
Our landing page sprint
A discovery workshop to define the project specs, explore the competitive landscape and collaboratively chart an art direction.
We took a launch and learn approach of getting a page up ASAP and then using A/B tests and heat mapping we optimised the conversions and built out new features and functionality.
More work
Explore future-facing projects and story-driven design with purpose-first brands.
