Journal

We don’t believe in secrets—our experience has taught us that the more we put into the world, the more it gives back. This journal is us opening our books, diving into topics that make us smile and demystifying the design world.

Brand
How to Write Compelling Homepage Headlines for High-Converting SaaS Landing Pages

According to MOZ, 80% of readers never make it past the headline––better write a good one then...

Website
Programmatic landing pages: the secret to scaling your digital product

Programmatic landing pages use content management systems to generate dynamic and personalised web pages based on a user’s interests and behaviour.

Brand
Get funded: the key elements investors will look for in your Series A pitch deck

Statistics suggest only 20% to 30% of seed funded startups get Series A funding, the lowest follow-on from any round. This is how we'll improve that figure.

Content
Winning hearts and minds: the unstoppable power of creator-led marketing in the attention economy

The creator economy is currently estimated at $104.2 billion and has more than doubled since 2019. Here's what you need to know.

Websites
Beyond aesthetics: how UX design can create a more meaningful world

88% of consumers are less likely to return to a site with bad UX, but we think it can have bigger implications.

Content
Master the design brief: how to double your content creation in half the time

Great designs start with water tight design briefs, these nine steps will show you how to write one.

Brand
Three ways to increase your ROI on creative investment

Startups live or die on their ability to invest in the right areas, here’s our advice on maximising your creative spend.

Brand
Five things to consider before running a brand workshop

Workshops serve a whole different function to the traditional meeting. This is how you can make the most out of them.

Brand
How to find your voice and master your tone

Looking for practical advice on how to speak to your audience? Try these four steps.

Brand
What makes a great brand or product name (and how to find yours)

It’s one of the hardest tasks you’ll face as a new business — this is our guidance on finding a name you’ll be proud of for years to come.

Brand
The art of managing a remote team: how to lead and motivate from afar

With the right frameworks and guidance, remote work can be every bit as productive and fulfilling as the office. Here are 8 ways to elevate company culture in the new hybrid world.

Websites
Words that convert: secrets to writing copy that drives results

People think that websites sell products and services, they don’t, words do. This is our guide on writing copy for high conversion.

Content
ChatGPT is a tool, not a human replacement - here’s how you should use it.

As Microsoft invests $10 billion into their partnership with OpenAI, this is what you should know about the latest generation of language processing models.

Brand
Illustration and photography: Using visuals to enhance your brand

Learn the strengths of each medium, and how to use each to enhance an emotional connection.

Brand
How to get your brand statements working in harmony

These three statements that will guide your brand from startup, to scale-up, to unicorn.

Brand
Using colour to create a strong brand identity

How colours make us feel has both biological and sociological origins. But for now, you must only ask yourself one question, how do different colours make me feel?

Brand
How to find your voice

How you speak to your audience affects how they think about you and, in turn, how they talk to you among their friends. This article is a guide on how to get it right.

Brand
How to position your brand as a pioneer

What do the visionaries of this world have in common? And musings on how you can build tomorrow's brands today.

Brand
Why you shop with just a few brands

A story, told authentically, with meaning and purpose behind it, can’t be copied. What’s yours?

Content
How to double your output in half the time

Front-load your admin, set yourself up for success and reap the rewards — your future you will be grateful.