Grocery delivery
Buymie
Buymie is a high-growth start-up that delivers your weekly grocery shop with a personal touch. We were brought in to define a social media strategy, create marketing content and to develop an easy to manage no code website.
Project overview
A long-term and growing partnership with Irelands leading grocery delivery service
What started as a remote social media strategy workshop developed into a two-year partnership with us managing the production of over a thousand marketing assets, landing pages and campaigns through a custom built Airtable system.
- Strategy and discovery workshops
- Content production and management
- Campaign direction and strategy
- Design and development of landing pages
- Verbal identity and copywriting
- Digital brand guidelines
- 100’s of hours and £1000’s of pounds a year saved
The challenge
To create content at scale for both Irish and UK markets
Buymie wished to scale fast and across borders into the UK which meant creating content at scale for two markets on an ongoing basis. We were challenged to push their brand guidelines and develop engaging and creative campaigns for their audience of 272k+ users.
It looked like this:
- Remote social media workshops
- Content art direction and bespoke illustration
- Campaign management
- Photoshoot & videography management and editing
- Copywriting & verbal identity
- A lot of image curation!
Overpass solution
We started with process, building an Airtable system that enabled effortless management and production for both client and studio.
With hundreds of unique assets produced per month, our purpose-built production base saves an average of one hour of time per brief for both clients and studios. Over a two-year period, that's a huge win-win saving both time and money. Not to mention the 1000's of email threads swerved!
Irelands fastest growing technology brand
Buymie was ranked by Deloitte as Ireland's fastest-growing tech company in November 2022, with a record 6,903% growth over four years. With the recent acquisition from Dunnes Stores, it looks almost certain more records will follow.
Buymie so far
- Over 100,000 trips to the supermarket saved
- 200,000 single-use shopping bags saved
- 1000+ organic pieces of content created
- 400+ paid media marketing assets created
- 3x landing pages developed
More work
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