Products so clever they give lightbulbs ideas

Whether you’re launching to market or improving a product, we design and position solutions that outshine the competition, foster loyalty, and drive success.

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Not sure what you need?

We have two brand sprints designed specifically for SaaS businesses. If you need more guidance, hit the form below.

Product

“Excellent creatives”
“Fantastic team”
“Incredibly responsive”
“A game changer”
“Outstanding result”
“Imaginative and fun”

Our product philosophy

We believe greatness in product design emerges not from what you add, but from the art of thoughtful subtraction, and enabling a product to speak for itself.

Simplicity sells

Products should be simple and feel familiar. Everything a customer needs and expects, and nothing more.

Form follows function

Usability drives retention and success. We craft a spot-on user experience, then we make sure products that are easy on the eyes.

Launch and learn

Gone our the days of months of testing behind close doors you need to launch fast and learn even faster.

Why walk when you can sprint

Overpass sprints allow you to launch to market rapidly and manage the ongoing design requirements of a fast moving SaaS start-up with a dedicated product design team.

Launching a new product?

For startups looking to turn their vision into a tangible MVP and launch quickly.
Product launch

Product launch is right for you if:

You have a great idea but need to give it form and function

You want to test the waters and get user feedback without huge investment

You want to launch with a solid foundation that’s ready for iterations

Word on the street

See case study

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Name Surname

Founder & CEO

Word on the street

See case study

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Name Surname

Founder & CEO

Word on the street

See case study

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Name Surname

Founder & CEO

Improving an existing product?

For venture-funded SaaS products looking to refine and scale their offering.
Product boost

Product boost is right for you if:

Your product has initial traction but needs to improve its user-experience

You're looking to introduce or streamline features based on user feedback

You’re looking to make your product robust and user-centric as it grows

Word on the street

See case study

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Name Surname

Founder & CEO

Our product work

Featured UX/UI product design

Transform your brand with Overpass Studio

Rather chat on the phone? Or perhaps a coffee at the studio?

Product MVP Process

Summary statement of the phased work shown below

Phase 1
Pre-sprint alignment

In our initial meeting, we define the market launch scope, pinpointing your MVP's essential features. Our focus is on ensuring user adoption while streamlining your launch.

Meeting required
Kick-off & Product specification

Through a workshop, we collaboratively dive into user flows and briefing materials, settling on a MVP strategy that encompasses interfaces, user journeys, and detailed user stories.

This culminates in a product specification that captures the strategy, user personas, feature list, and technical nuances, acting as a guiding roadmap for development.

Meeting required
High-fidelity wireframes

We envision your product's potential half a year ahead, designing comprehensive wireframes before refining them into a MVP proposal. This foresight ensures immediate market impact while preparing for future developments.

Meeting required
Phase 2
Product UI & Interface design

We begin by crafting three distinct visual directions for your product, offering a spectrum of visual choices. Once aligned with your vision, we meticulously design the entire user interface in Figma, capturing every user state, from onboarding to device-specific breakpoints.

Meeting required
Prototype

A semi-functional prototype undergoes testing with 3-4 users, preemptively addressing the majority of usability concerns before coding begins.

Meeting required
Design System & Developer Support

We provide a comprehensive component and design system library, ensuring seamless implementation of our designs by your developers. Design reviews with your development team periodically, guaranteeing that the original design vision is realised in the final product.

Meeting required

Check out our studio availability below

Q1

Waiting list

Q4

Coming soon

Product services

Discovery session

Begin with clarity. Our in-depth discovery and research sessions unearth essential insights about your customers and market, setting the stage for high-impact product launches and refinement.

UX design

Compelling user-journeys are the backbone of any successful product launch. From discovery insights, we craft experiences that engage users from first contact to conversion.

UI design

Every pixel tells a story. We design a UI landscape in which each visual cue is considered with your brand goals, values and audience in mind. Consistency isn’t just design, it’s intention driving attention.

Interactive prototype

Our interactive prototypes bring your product to life, allowing stakeholders to engage, iterate, and refine before a product goes into development and launch.

Visual content

Through a collaborative approach, we work to understand, define and generate compelling visuals that amplify your product's appeal, narrating its features in the most engaging light.

Product positioning

It's not just about the 'what' but the 'who' and 'where'. Through meticulous product positioning, we ensure your innovation meets its destined market, turning potential into success.

Design your product in one month

Our sprint process is tried and tested. We commit to evolving your initial ideas into comprehensive designs primed for development in just 30 days.

FAQs

I’ve got a doodle on a napkin, can you turn it into a famous logo?

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I’ve got a business, does that mean I have a brand?

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I’m not ‘artsy’ and my favourite ice cream is vanilla. Will I still be able to take part?

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Branding sounds fancy. Why can't I just slap together a logo and call it a day?

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I'm new to this. Can you break down the whole branding shebang in simple terms?

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In an AI-driven world, how do you keep the human touch alive in branding?

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